Work
Archive.

Two ways into the work. Visual case studies lead with the artifacts. Automation projects lead with the systems, handoffs and operating logic behind them.

15 ProjectsViewing the complete archive

Image-Led Case Studies

The Work,
In View.

Brand systems, campaigns, products and service experiences presented through the strongest available project artifacts.

Basketball resting on the BCL Americas court mark.

Creative direction & campaign system2021–2022

FIBA Americas

Creative direction and campaign design for BCL Americas 2021–22, spanning tournament identity, social, women’s basketball content and live event graphics.

My roleArt Director and Designer

Two amber cocktails with fresh mint on a dark bar.

Marketing strategy, editorial & product UI2022–2023

Overproof

Marketing strategy, report content, design direction and digital UI for a beverage intelligence platform, shown through original report and product artifacts.

My roleMarketing Director

Brand identity & packaging studies

Sammy's Hot Chicken

A hot chicken identity expressed through a bold badge, promotional graphics and packaging studies.

My roleIdentity and collateral design scope

Multi-market acquisition & lead nurture2020–2022

QKapital

Paid acquisition, creative direction and lead follow-up across the U.S. and Latin American markets.

My roleMedia & Marketing Director

Brand evolution & marketing systems

Envigo Networks

A brand and marketing-led evolution from computer repair toward business IT and networking, carried through identity, website, collateral and intake scope.

My roleCreative Director & Marketing Lead

Restaurant identity & presentation

Hikari Sushi

A navy-and-coral restaurant identity developed for a proposed luxury sushi concept and its stakeholder pitch.

My roleIdentity and stakeholder presentation scope

Brand launch & service experience2024

Big Bear Home Care Services

A memorable identity, customer journey and launch system for a subscription home-care service in Greater Boston.

My roleCreative Director

Ground Coffee Co. branded coffee bags, cups, bakery packaging and café collateral.

Identity & customer journey

The Ground Coffee Co.

A bold, warm coffee identity with packaging, café applications and a proposed digital ordering journey.

My roleCreative Director

Brand identity & digital launch2024–25

AlphaStruct

A bilingual identity and launch system for a PVC window and door company serving Mexico and Texas.

My roleCreative Director & Designer

Hotel identity & guest collateral

The Clarke Hotel

A hotel identity concept carried from entrance signage to room keycards and guest collateral. Completed proposal; not launched.

My roleCreative Director & Lead Designer

Diagram-Led Systems

Behind
The Handoff.

Automation work is presented as a system: what enters, how the work moves and where a person or platform takes over.

Service Lead Operations

An anonymized production workflow connecting inbound inquiries, structured AI review, contact updates, CRM follow-up, tracking and internal notifications.