Creative direction & brand systems
- Creative direction
- Brand strategy and identity
- Art direction
- Campaign and content systems
- Visual storytelling
- Creative team leadership
RÉSUMÉ · MIAMI, FLORIDA
Creative direction · marketing leadership · digital experience · AI automation
I work across brand identity, digital experience, marketing and practical AI automation. My experience includes hospitality, technology, real estate and consumer brands in the United States and Latin America. I’m comfortable setting direction and doing the hands-on work to bring it to life.
[email protected]LinkedInrsilvacreative.com
Maple Haus USA
ZYX Capital · Independent practice
Brand, digital and automation · 2019–2022
01 / CAREER
I’ve worked across marketing, creative and digital projects in South Florida, the United States, Latin America and the Caribbean.
I lead marketing and business development for a South Florida luxury kitchen, cabinetry, interiors and bespoke millwork company.
I led marketing for a commercial real estate investment firm, with work across its brand, website, SEO and demand generation.
I led creative execution for hospitality marketing across Latin America and the Caribbean.
I led an independent creative practice focused on branding, digital marketing and practical automation for small businesses.
I designed mobile and web product experiences, focusing on usability, accessibility and clear user flows.
I directed interactive and campaign work for hospitality, real estate and corporate clients.
02 / PRACTICE
These are the skills and tools I use to take work from an idea through delivery.
Adobe Creative Suite · Figma · Canva
OpenAI GPT · Botpress · Voiceflow · Make · Zapier · n8n · Pinecone
Salesforce · HubSpot · Mailchimp · Klaviyo · ActiveCampaign
Notion · Airtable · Monday.com · Asana
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