RÉSUMÉ · MIAMI, FLORIDA

Robert Silva.

Creative direction · marketing leadership · digital experience · AI automation

I work across brand identity, digital experience, marketing and practical AI automation. My experience includes hospitality, technology, real estate and consumer brands in the United States and Latin America. I’m comfortable setting direction and doing the hands-on work to bring it to life.

[email protected]LinkedInrsilvacreative.com

CurrentMarketing & Business Development Manager

Maple Haus USA

Earlier leadershipMarketing Director · Creative Director

ZYX Capital · Independent practice

Independent practiceCreative Director

Brand, digital and automation · 2019–2022

01 / CAREER

Experience

I’ve worked across marketing, creative and digital projects in South Florida, the United States, Latin America and the Caribbean.

01Marketing & Business Development ManagerMaple Haus USA · South FloridaCurrent

I lead marketing and business development for a South Florida luxury kitchen, cabinetry, interiors and bespoke millwork company.

02Marketing DirectorZYX Capital · Miami Beach, Florida2024–2025

I led marketing for a commercial real estate investment firm, with work across its brand, website, SEO and demand generation.

  • I managed marketing work across the company's digital brand and website.
  • I contributed to SEO, demand-generation campaigns and quarterly marketing roadmaps.
  • I planned LinkedIn campaigns as part of the firm's digital marketing work.
03Lead Content DesignerPremier Worldwide Marketing · Coral Gables, Florida2022–2024

I led creative execution for hospitality marketing across Latin America and the Caribbean.

  • I produced campaign work for Nickelodeon Resorts and Margaritaville.
  • I developed email and digital creative with attention to brand consistency and engagement.
  • I used Monday.com workflows to coordinate creative production.
04Creative DirectorIndependent practice · Coral Gables, Florida2019–2022

I led an independent creative practice focused on branding, digital marketing and practical automation for small businesses.

  • I directed brand and campaign work across social, print, web and events.
  • I managed client relationships and coordinated creative collaborators.
  • I explored chatbot and workflow automation for property operators and small businesses.
05UI/UX DesignerSDSol Technologies · Coral Gables, Florida2015–2019

I designed mobile and web product experiences, focusing on usability, accessibility and clear user flows.

  • I created user flows, wireframes and interface designs for mobile and web applications.
  • I worked with developers and project managers to deliver product features.
  • I considered usability and accessibility when making interface decisions.
06Interactive Art DirectorJLS Agency · Coral Gables, Florida2012–2015

I directed interactive and campaign work for hospitality, real estate and corporate clients.

  • I led creative development across digital campaigns and multi-channel advertising.
  • I worked on campaigns for Marriott Hotels, Shaner Hotel Group and Kreps De Maria PR.
  • I developed digital campaign creative for hospitality, real estate and corporate clients.

02 / PRACTICE

Skills & Tools

These are the skills and tools I use to take work from an idea through delivery.

01 / CAPABILITY

Creative direction & brand systems

  • Creative direction
  • Brand strategy and identity
  • Art direction
  • Campaign and content systems
  • Visual storytelling
  • Creative team leadership
02 / CAPABILITY

Digital marketing & growth

  • Digital marketing strategy
  • SEO and content strategy
  • Google Ads, Meta Ads, and LinkedIn Ads
  • Email marketing
  • CRM and lead-funnel optimization
  • Performance analytics
03 / CAPABILITY

UX/UI & web experience

  • User experience and interface design
  • User flows, wireframes, and prototyping
  • Usability and accessibility
  • Responsive web design
  • WordPress and Elementor
  • Webflow and Wix
  • HTML, CSS, and JavaScript
04 / CAPABILITY

AI & workflow automation

  • AI agents and chatbots
  • Workflow automation
  • CRM integrations and lead response
  • AI-assisted content workflows
  • Product prototyping
05 / TOOLKIT

Platforms & Tools

Design & prototyping

Adobe Creative Suite · Figma · Canva

AI & automation

OpenAI GPT · Botpress · Voiceflow · Make · Zapier · n8n · Pinecone

CRM & marketing

Salesforce · HubSpot · Mailchimp · Klaviyo · ActiveCampaign

Project collaboration

Notion · Airtable · Monday.com · Asana

Languages
  • EnglishNative / fluent
  • SpanishProfessional working proficiency

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