Basketball
Champions League
FIBA Americas
One tournament. Every touchpoint. Creative direction and design for the 2021–22 BCL Americas season, from campaign graphics and fan-zone visuals to the live arena experience.
ROLECreative direction, design & marketing assets
COLLABORATIONFIBA Miami + teams in Nicaragua, Argentina & Brazil
ASSIGNMENTBCL Americas tournament · 2021–22
A Season Of
Big Moments.
FIBA brought me in to shape the tournament’s creative output across the 2021–22 BCL Americas season. Building on the existing league identity, I created the season’s tournament marks and a connected set of graphics for digital campaigns, event spaces, game presentation and print.
I art directed and designed the tournament-specific creative, then guided print production and coordinated delivery with FIBA’s Miami team and teams in Nicaragua, Argentina and Brazil.
From The Feed
To The Fan Zone.
The work connected audience-facing campaign content with the atmosphere inside the venue. Each format was designed for its own setting while carrying the same tournament energy.
Tournament identity
Season-specific tournament marks and graphic language, built around FIBA’s existing league identity.
Campaign & social
Promotional graphics for the tournament, clubs, matchups and championship moments.
Player presentation
Player intro cards and arena LED content designed to read clearly at game speed.
Fan zone & arena
Visuals for the fan zone and event environment, extending the tournament outside the court.
Court & game day
Center-court and surrounding court graphics, matchup LEDs and event presentation assets.
Adelante
Social creative for FIBA’s webinar series about women’s basketball, clubs and national programs.
Champions & merchandise
Championship social content and T-shirt graphics celebrating the tournament winners.
Production & coordination
Print direction and delivery coordination with FIBA’s teams across multiple host countries.
The Floor As
The Main Canvas.
The Final 8 lockup, free-throw emblems and sideline graphics were built as one court-scale system. This court presentation makes the design’s intended scale clear; the underlying production guide remains available for closer inspection.
Read At
Game Speed.
Player introductions and matchups had to register on long, narrow LED boards. I designed the exported graphics around player imagery, club identity and the event mark so they remained legible across the arena.
Designed To
Meet The Moment.
One supplemental court presentation and the documented event photography together show the system at arena scale. Documentary imagery is labeled by year; presentation artwork remains clearly marked.
The System
In Use.
Across entry points, broadcast surfaces, social content and the arena itself, the tournament graphic system kept the same energy while changing scale.
I paired event photography with presentation studies so you can see the system at arena scale.
From Art Direction
To Production.
I led creative direction and design across the campaign and event graphics, then directed print production and coordinated with FIBA’s Miami team and teams in Nicaragua, Argentina and Brazil to get the work produced and delivered on schedule.
Selected Scope
- Tournament identity and Final 8 event marks
- Social, campaign, champion and Adelante creative
- Court, fan-zone, player-intro and LED graphics
- T-shirt artwork, print production and multi-country coordination
