Client project
Big Bear
Home Care.
A dependable identity and customer journey for a new subscription-based home-care service.
Brand identity and launch system
Website, messaging and collateral
Chatbot, quoting and lead-management scope
The opportunity
Make everyday home care feel simple.
Big Bear was founded in January 2024 to give Greater Boston and North Shore homeowners one dependable relationship for small projects, repairs and preventative maintenance.
The challenge was larger than designing a logo. A less familiar subscription model needed to feel clear and credible across the website, neighborhood outreach, the service visit and the path from inquiry to estimate.
Identity
A friendly guide for the work around home.
The bear’s body holds a small house, translating the service promise directly into the mark. A substantial wordmark, deep teal and bright green keep the identity approachable and legible across sizes.
Service system
Ready for the first customer conversation.
The identity was extended into practical materials that introduce the service, organize an estimate and keep the company recognizable after the door opens.
In the neighborhood
Built to be noticed before the visit.
Door hangers, yard signage and the service vehicle turn local visibility into one consistent introduction. Each touchpoint carries the same friendly character and straightforward home-care promise.
Customer journey
From question to organized response.
I paired the public-facing brand with website design and copy, a customer-service chatbot, quoting and lead-management automation, so a homeowner’s question could lead to a clearer next step.
Service presence
Recognition on the road.
I used the vehicle study to bring the brand to every arrival.
Outcome
A complete launch foundation.
I directed the identity and the launch system, and the company launched with the brand.
- Logo and identity kit
- Website design direction and copywriting
- Collateral, brochure and local launch materials
- Customer-service chatbot scope
- Quoting and lead-management automation scope
