Hikari
Sushi.
A four-week brand and pitch package for a new luxury sushi restaurant in Hollywood, Florida.
ProjectLuxury sushi restaurant concept
ContributionBrand identity, pitch visuals and collateral
OutcomeStakeholders gave the project a green light
Make the Idea
Feel Real.
The owners needed more than a name and logo. They needed a distinctive restaurant concept they could confidently present to investors and partners—on a tight schedule.
I led the identity and presentation work, then carried the system into packaging and delivery collateral, website direction and online-ordering concepts. The four-week sprint turned an early restaurant idea into a coherent, presentation-ready brand experience.
From the first mark
to the first impression.
A Distinctive
Restaurant World.
A radiating sun mark and custom Hikari wordmark establish the signature. Deep navy, vivid coral and ocean-led imagery bring Japanese cues into a contemporary South Florida setting.
Color With
A Current.
The boards bring the identity and food photography together as one restaurant world.
From Identity
To Experience.
Packaging, the restaurant environment and service moments carry the identity beyond the logo. Original project boards are shown alongside clearly labeled illustrative mockups created for this portfolio presentation.
Illustrative mockup
A World For
The Pitch.
I extended the identity into a restaurant interior for the pitch.
Designed To
Go Further.
The wider brief connected the brand to the ways guests would discover, order and book. These digital touchpoints were part of the proposed scope; this case study documents the concept and presentation work.
Website Design
A digital home to introduce the restaurant and support online ordering.
Booking & Service
Customer-service and booking chatbot concepts for guest questions and reservations.
Reservation Flow
Automation planned to connect guest interest with the reservation process.
The Mark In
The World.
An illustrative mockup of how the emblem and wordmark could read at street level.
Green Light
For The Concept.
On a four-week timeline, I shaped the identity and presentation materials for the proposed restaurant. Investors and partners gave the concept a green light to move forward.
What I Made
- A new logo and visual identity.
- A stakeholder presentation and collateral direction for packaging and delivery.
- Direction for a website, online ordering, a chatbot and reservation automation, shown here as part of the concept.
