Alphastruct.
A bilingual launch system for a new architectural windows and doors company serving Mexico and Texas.
Identity / website / collateral / intake
RoleCreative Director & Designer
ScopeIdentity, bilingual website, collateral and lead intake
StatusClient project
The brief
One launch.
Two markets.
Alphastruct was entering Mexico and Texas with a specialized offer: high-performance PVC windows, doors and architectural improvements for residential, commercial and industrial projects. The launch needed a system that could feel native in Spanish and English without splitting into two brands.
- Give the company a clear, durable architectural identity.
- Build a bilingual presence around products and services.
- Make lead intake and quoting easier to begin.
The system
Built like a
framework.
The nested mark turns a window opening and a built structure into one compact signature. Deep teal, orange and a restrained neutral palette keep it legible on specification material, sales collateral, screens and field gear.
Color language
The visual kit establishes the mark, background pairings, clear space and color behavior so the identity can move confidently between printed specifications and customer-facing materials.
Campaign toolkit
Clear at the
point of need.
Spanish-language launch creative focused on the core offer: fabrication, installation and better-performing spaces. The content translates the technical product into simple, visible benefits.
Field-ready identity
A brand that
works onsite.
From a proposal package to the hard hat, the identity was built to create recognition in the places a building-products company actually operates: the shop, the jobsite and the client meeting.
A consistent signal
Seen from the
street to site.
I extended the identity into site signage, vehicle graphics and social-facing content.
Digital intake
From project
details to next steps.
The digital launch included a bilingual website, lead-management workflow and quoting scope. The concept shown here makes the intended handoff tangible: collect project variables, provide an initial estimate and move the conversation to the sales team.
Illustrative mockup
Project record
A cohesive
starting point.
The brand, website and marketing materials launched and were used. No verified traffic, lead or sales metrics are presented here.
What I led
- Directed and designed the logo, visual identity, print collateral, website and launch marketing.
- Built a brand language that could communicate across Spanish and English markets.
Delivered
- Final logo and 26-page brand identity guide.
- Product catalog, business cards and branded application studies.
- Bilingual website and launch marketing material.
- Lead intake and quoting workflow at a high level; detailed implementation records are not in this archive.
