QKapital
One acquisition system.
Adapted market by market.
From Attention
To Conversation.
QKapital’s identity was established. I came in as Media & Marketing Director, leading paid acquisition and creative across the U.S. and Latin America. Campaigns brought prospects into localized landing pages and forms; I helped communicate with leads and move them into the sales team’s follow-up process.
- ROLE
- Media & Marketing Director
- CHANNELS
- Facebook · Instagram · Google Ads
- MARKETS
- United States · Colombia · Argentina · Peru · Bolivia · Mexico
- CREATIVE
- Reports · display ads · Instagram ads · social content
The Path
Between Touchpoints.
I mapped how a localized campaign connects to a page, a form, follow-up, and a scheduled call.
- 01 / REACH
Localized Campaign
Market-specific social, paid and display creative introduces the offer in the audience’s language.
- 02 / CAPTURE
Landing Page + Form
Campaign traffic moves to a market page and a lead or application form.
- 03 / FOLLOW-UP
Nurture + Application Path
Saved email maps separate lead retargeting from application follow-up, with education and agent contact prompts.
- 04 / HANDOFF
Scheduled-Call Path
The planned next step directs an interested person toward a call with a representative.
Local Context.
Shared Direction.
I adapted the established identity for each market, with a landing page and form behind the creative.
Additional market-specific page and lead-form records cover Argentina, Peru, Bolivia and U.S. audiences.
Same Offer.
Different Entry Points.
English and Spanish display creative translated QKapital’s established identity into concise calls to action across different placement sizes.
Marketing Led
Across Markets.
I brought media planning, campaign creative, lead communication and sales handoff into one connected acquisition effort.
