Hikari Sushi
Luxury omakase brand & investor package with reservation automation
Hospitality · Hollywood, FL · 2023
At A Glance
My Role
Creative Director / Art Director / PM
Services
Branding & Visual Identity · Investor Deck · Web & Digital · AI/Automation (reservations)
Tools
Adobe Creative Suite · Wix · Google Reserve integration · Dialogflow-based chatbot
Timeline
Accelerated 4-week sprint to investor presentation
Deliverables
Logo & brand system, website demo, packaging/collateral, chatbot + reservation flow prototype
Challenge
Hikari needed a funding-ready brand and a tangible product story—fast. The mandate: craft a luxury identity, build an investor-friendly deck and web demo, and prove an automated reservation experience under tight deadlines.
Direction
We positioned Hikari as modern luxury—warm minimalism in deep indigo with coral accents, a wave-inspired mark, and koi linework that nods to craft without cliché. Art direction leans cinematic and intimate (moody, low-light photography, tactile materials) so every touchpoint—menus, packaging, signage—feels premium and photographs beautifully. Digitally, the story leads to action: a story-first site with a persistent “Book” CTA and teaser content templates for pre-launch buzz.
Most importantly, we didn’t just show screens—we proved the operation with a working reservation prototype: a conversational bot that answers FAQs, surfaces availability, and manages a waitlist with SMS, designed to hand off to Google Reserve.
The strategy reduces friction, signals quality, and gives investors proof of execution, not promises.
Solution
Branding & Visual System
A signature wave-inspired mark, gold-foil packaging accents, and mood-lit photography to signal premium omakase. Guideline set covered typography, color, layout rules, and collateral templates. Mini-gallery suggestions: logo grid, foil packaging, menu/box system, photography plates.
Web & Digital
A fast Squarespace demo tailored for investor walkthroughs (sections: story, menu, experience, booking). Optimized for quick edits and future migration. Integrations: Google Reserve preview + analytics setup.
Content for Pitch & Launch
Investor deck visuals, 3D render portal references, and Instagram-ready templates to tease opening.
AI & Automation
Booking chatbot trained on FAQs; demo handled inquiries 24/7, managed waitlist, and triggered SMS updates. Built to hand off to Google Reserve. Mini-gallery suggestions: conversation flow, bot UI, waitlist SMS.
$1.2M
In initial funding
100%
Stakeholder approval post-pitch
500+
Pre-launch signups from teaser content
Closing
Hikari proves how I lead brand, web, and automation into one cohesive story investors can feel—before the doors open. If you’re developing a hospitality concept or re-positioning an existing venue, I can direct the full stack—from identity and pitch materials to a smart booking experience that scales.
